Findability on Google

Start with a clear foundation

First of all, it is very important that you have the basics clear:

• Who is my target audience, what do they need and how will I fulfil that need?
• How big is the need (the market) and who are my competitors?
• Why do people buy from me and not from my competitor(s)? What does the competitor promise and what do I promise: price, quality, service (delivery time, shipping costs and so on)?

Welcome to the jungle

You have an idea who your competitors are. But how did you actually find them? Did you just google them? That is one way, but not the most reliable. There are probably other providers who, like you, only recently got a website and are not (yet) found well, or competitors who offer the same thing under a different name.

To get insight into which competitors are active online, you really need good software. Several programs are available, but they are generally not cheap and not easy to use either.

Why is that software so important?

If you know (or think you know) which keywords people use in Google to find your product or service, the software gives you important insights:

• How often the keyword is used in Google per month on average
• Which websites (competitors) rank high in Google for this keyword
• How dominant the competition is, whether you can easily displace them and what you need to do for that
• Which alternative keywords are often used in relation to your product or service

So the software gives you an idea of how big the demand on the internet is for your product or service, and you now also know which websites you can regard as competitors.

Learn from your competitors

Still have to start setting up a website? Then it is very wise to look at your competitors first. Find out what they do well and what they do not, and how you can offer it differently or better. After all, you want to stand out.

A good start is half the work

ASV Webdesign works closely with professionals who can help you set up your website excellently. They make clear how the market works and where your biggest opportunities lie to win the online battle against your competitors.

They tell you which content (photos and text) is important for good findability and can even write the text for you if you wish. They also support you in setting up advertising campaigns on Google, Bing, Facebook, Instagram, Marktplaats and more.